• Curious Magazine

Marketing and advertising professionals waste £27,000 each on procrastinating each year

People who work in marketing and advertising spend four hours of their day procrastinating - wasting £27,416 of their employers’ money every year, based on the average salary in advertising.

Marketers are the worst culprits for spending their working hours texting, spending almost half an hour on average each day glued to their phones.

It has also been revealed that workers spend an average of 20 minutes daydreaming, 30 minutes chatting to colleagues and 27 minutes surfing the internet every day.

It means the sector is one of the worst for wasting time at work in the UK, ranking behind only the environmental industry and the performing arts.

A study of employees in 28 different broad fields of work in the UK economy determined how long they each spend on 15 common work-delaying activities daily.

The information was then used to create the Procrastination Calculator, which measures how much of someone’s salary is effectively wasted on menial daily tasks throughout the year and a typical working lifetime.

It revealed that, while the UK’s 33 million workers on average waste almost three hours, costing the economy £1.3 billion a day, marketing and advertising professionals are much more distracted.

The 234 minutes that marketers typically spend on things like cigarette breaks, online shopping and snacking would add up to enough time to send 20,000 emails a year, or to get a train between Edinburgh and London 219 times.

The average times that each employee spends every day on the most time-wasting activities in the sector are:

29 minutes on texting

18 minutes daydreaming

30 minutes on social media

33 minutes chatting to colleagues

27 minutes surfing the internet

The Procrastination Calculator allows people to enter their own salary and how long they typically spend on each of the 15 procrastination activities, to find out how much of their boss’s money is spent on them each year. It also makes the time more real by showing the equivalent tasks that could be completed in that time.

To try it out, visit https://www.procrastination-calculator.com/.


©2019 by Custard Publishing | www.custardcommunications.com

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