Since the inception of Custard, I have been keen to harness the incredible talents of our communications team and our valuable industry connections to bring together an insightful and informative marketing publication for the hotel and wider hospitality industry.

Similar to our goals for our consultancy Custard, the aim of the magazine is to inspire using intelligent, innovative and credible marketing knowledge.


We want to reach every hotelier, from independent properties in rural locations reaching out to new markets, to large city beasts with a brand to protect.

Petra Clayton

Publishing director

Adam Rowledge

general manager

Georgian House Hotel

Curious has provided me with some really useful insights and actionable takeaways. Having such relevant content which is specifically tailored to the hospitality industry gives it a real edge over other marketing publications.

Louise Wright

sales and marketing director

 Splendid Hospitality Group

I've really enjoyed the first two editions of Curious magazine, there was definitely a gap and a need for this type of quality publication in the hospitality industry. As a marketer in hospitality I have found the articles relevant, interesting and forward thinking.

Natasha Hatwell

head of marketing & pr,

Whittlebury Hall

This publication isn’t like any other I’ve read. Every article is well thought out, insightful and gives the answers to questions that keep us marketeers and independent hoteliers awake at night.  The perfect mix of industry news and hints and tips. I certainly feel like I know much more having read it than I did before.  

Natalie Blachford

With a degree in multi-media journalism and a background in travel and tourism PR, Natalie jumped at the chance to be involved with the launch of Curious magazine from the outset and as editor, is responsible for identifying the issues that matter most to hospitality marketers and ensuring all content is informative, engaging and above all, useful.

Emma Eversham

Emma Eversham is a journalist and copywriter who has covered the hotel sector and the hospitality industry for 10 years. She currently works with Custard Communications and has worked with a number of B2B hospitality publications, including BigHospitality, Restaurant magazine, The Morning Advertiser and Hospitality & Catering News.

©2019 by Custard Publishing |

  • LinkedIn - Black Circle
  • Twitter
  • Instagram